Frase Review: How It Helped Me Research, Outline, and Write Faster

Over the past few weeks, I’ve been using Frase for nearly every article I write. As someone who juggles client work, niche websites, and affiliate content, I needed a tool that could help streamline the most time-consuming parts of the content process—mainly research and outlining.

I’d heard of Frase before, but never took it seriously until I saw several freelancers and agency writers using it to speed up content production. So I decided to try it properly and document my experience.

What Is Frase, Exactly?

Frase is an AI-powered content tool that focuses on helping writers and marketers with:

• Researching what’s ranking on Google for a given topic
• Outlining and creating content briefs based on that data
• Generating or improving content using AI writing features
• Optimizing content for search engines

It’s not a one-click article generator. It’s more like a smart content assistant that saves you time while keeping quality high.

My Workflow Before vs. After Frase

Before Frase, I would:

• Use Ahrefs or Google to manually research top articles
• Copy-paste headings and notes into Notion or Docs
• Draft outlines from scratch and constantly switch tabs

Now, with Frase:

• I input a keyword and get a list of competitor headings in seconds
• Suggested questions, stats, and content gaps appear right away
• I build and export a full content brief in 10–15 minutes

This alone saves me about 30–40 minutes per article, which adds up quickly over a week of writing.

Best Features (In My Opinion)

SERP Analyzer

Pulls the top 20 search results and shows you what competitors are doing—length, headings, questions, keyword usage. It’s incredibly helpful for planning your own piece.

Content Brief Builder

Lets you drag and drop key elements into a structured outline. Great for handing off to writers or staying consistent on your own site.

AI Writer (Helpful, but Not Everything)

Frase’s AI suggestions are decent for intros, FAQs, and simple paragraphs. I wouldn’t rely on it fully, but it helps when you’re stuck or need a nudge.

Optimize Tool

Paste in your draft, and Frase shows how well it covers the top-ranking topics. I’ve used this on older blog posts to boost rankings with just a few tweaks.

Where Frase Could Improve

• The UI can feel overwhelming at first—so many features in one place
• Export formatting could be cleaner (especially for Google Docs)
• Some AI outputs are too generic and need rewriting

Still, these are minor issues compared to the time savings and structure it offers.

Real Results After Using Frase

Here’s what changed for me:

• Writing speed increased by ~40%
• Less time spent switching tools (research + outline now in one place)
• Client feedback on briefs and article flow improved

Most importantly, I publish more consistently without burning out. That alone justifies the investment.

Final Thoughts

Frase isn’t a magic button. But if you’re serious about content—whether freelance or building sites—it’s a tool worth adding to your workflow. I went in skeptical and came out with a new favorite tool.

👉 Try Frase here – the tool that helped me write smarter, not harder.